In a capitalist society, companies adopt differing values to distinguish and establish themselves within niche communities. The fashion industry is no exception—leading some companies to prioritize uniqueness, quality, and net profit. 

Learning about our history is a choice many minority students make in our college careers. We take ethnic studies courses in hopes of gaining a better understanding of our identities. However, in a diverse country like the United States, why isn’t this mandated in the K-12 curriculum? Why must we have to seek it on our own?

Proudly representing their culture and identity while excelling at contributing billions to the US economy, small Latinx-owned businesses are booming.